Fairtrade Gold is more than just gold – it’s gold with heart. Become an ambassador for Fairtrade Gold and help make a difference to the lives of miners, their communities and the environment.

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Why take this course?

Let your business shine with Fairtrade Gold.

This course is for jewellery brands, retailers and everybody involved in the manufacture and sale of gold jewellery, from the smallest designer to the largest chain on the high street.

It will help you understand the benefits of Fairtrade Gold so that you can talk confidently to your customers. It is suitable for anyone working in the jewellery supply chain, with a particular focus on the retail environment. It is also a valuable resource for people studying jewellery design and manufacture.

Join our growing network of pioneering jewellery professionals and be part of positive change.

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What will I learn?

Where gold comes from

Learn where the gold in your business comes from, how it is mined and the impact on people and planet.

What is Fairtrade Gold?

Understand where Fairtrade Gold comes from, how miners become Fairtrade certified and what to tell your customer when they ask why all gold isn’t Fairtrade.

The benefits of Fairtrade

Miners in Peru are already benefiting from Fairtrade. Learn how, and hear some inspirational stories that you can share with your customers.

Fairtrade Gold in your jewellery

Understand how Fairtrade Gold is crafted into your jewellery, how the Fairtrade Gold Stamp is applied and why this is important for your customers.

Selling Fairtrade Gold

Whether you already stock a range of Fairtrade Gold jewellery, or plan to offer Fairtrade Gold, your customers are likely to ask you about it. This module looks at all you need to know.

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How it works

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Create a profile. Log in at any time to track your progress.

Learn and discover

Work your way through each module at your own pace.

Share your knowledge

Successfully complete all modules to claim your certification.

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What they say

Glen Day, Weston Beamor.

I am now a Certified Fairtrade Ambassador. I thought it was very useful and learnt some useful facts. I will be ensuring all the team take the test.

Mara Bragaglia

All you have to know about Fairtrade Gold has been collected here and by the most reliable source. You can suppose something after reading things by yourself, but if you receive information in a well-organized way and from the authority, you feel more comfortable and secure about what you might say to the consumer.

Ali Negyal, Tangram London

It's a really helpful resource - I find the wording simple and easy to follow, and it achieves a great non-confrontational tone, considering the seriousness of the issues.

Emilie Ouazan, Harriet Kelsall

We think this is an excellent training tool for anyone selling Fairtrade Gold in a retail environment, as it has all the basic information and essential tips to sell Fairtrade Gold to customers.