The difference Fairtrade makes

Whether you work for a jewellery brand, retailer or manufacturer, from the smallest designer to the largest chain on the high street, understanding where the gold in your collections comes from is vital.

Customers are increasingly interested in the origin of the gold they buy, with 55% of UK customers saying it’s important to them that jewellery is made ethically.

How can this course help?

Selling jewellery made from Fairtrade Gold shows that your business is dedicated to making a difference to the lives of gold miners, and this is something you can be proud of. Furthermore, the provenance of Fairtrade Gold is trusted by consumers - Fairtrade is the most recognised and trusted certification mark across major markets globally (Globescan, 2019).

Taking this course will help you understand the benefits of Fairtrade Gold so that you can talk confidently to your customers. You’ll learn about the challenges facing miners, the difference Fairtrade makes, and how to use Fairtrade Gold as a way to engage customers and drive sales.

It will also help you answer questions like:

  • How do you know which jewellery contains Fairtrade Gold?
  • Where does the rest of the gold in your jewellery come from and does it have a negative impact on people and planet?
  • Why aren’t other jewellery materials Fairtrade?
  • Does Fairtrade Gold cost more than gold from other sources?

If you are ready to get started, click the button below and let’s find out where gold comes from.

You’ll need to finish each module, including a quiz, to move on to the next. Complete all five to be awarded your Sales Ambassador certificate. Once accredited you can take the Fairtrade message with you throughout your career.

Have fun and good luck!

Start learning

The Fairtrade Gold Story

Behind Fairtrade Gold is a moving story you can share with your customers.

Fairtrade Gold is sourced exclusively from certified mines working to the highest standards of protection for both people and the environment. Their gold is physically traced all the way to a finished piece of jewellery.

When people buy jewellery with the FAIRTRADE Gold Mark, the miners earn a fair price for their hard work and can build better lives and invest in the future. Watch our short film to learn more.